New Delhi: Apple is strengthening its foothold in China's smartphone market with a latest survey pointing towards a rise in the company's market share from December 2014 to February 2015.
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The survey of 15,000 mobile phone users was conducted by consumer research firm Kantar Worldpanel and indicated a rise in the tech giant's share in the Chinese market from 25 per cent to 27.6 per cent in the said time period.
A Forbes report quoted Carolina Milanesi, chief of research at Kantar Worldpanel ComTech, saying that there had been a strong appetite for Apple's products in urban China since the launch of the iPhone 6 and 6 Plus.
With an overall share increase of 9.7 percentage points year-over-year, Apple has surpassed local manufacturer Xiaomi for the first time.
The survey found that China's top three smartphones in the last three months ending February were the iPhone 6, followed by Xiaomi's Redmi Note and then Apple again with the iPhone 6 Plus.
While Apple has been cautious in developing products which could be touted 'cheaper,' Xiaomi on the other hand has focused equally on offering devices which are affordable yet are feature-laden.
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